Sr B2B Field Marketing Manager, Strategic Segment

Company: T-Mobile
Location: Frisco
Posted on: January 25, 2025

Job Description:

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!This role aligns to a territory Sales Director and reports directly to the Senior Manager, Regional Enterprise /Strategic Segment Marketing. You will collaborate directly with regional Enterprise sales team in for planning, execution and ongoing measurement of account-based objectives, monitoring overall health of pipeline in region for opportunities to impact conversion in target accounts. You will implement territory-specific marketing activities and deliver actionable sales plays to enable account engagement and penetration, effective pipeline generation and faster conversion in regional target accounts. In tight alignment with the leader of Enterprise Sales, you will continually evaluate marketing programs against quarterly goals to ensure positive contributions to new business and expansion pipeline. You are accountable, not afraid to take ownership, and ready to test and innovate your programs across the buyer's journey. We are searching for candidates who thrive in ambiguous environments, love multi-tasking and have a deep passion for B2B marketing!

Preferred Locations: Central (Chicago/Frisco/Detroit) or Atlanta, New York, Seattle, Bay Area.Job Responsibilities:

• Implement and lead all aspects of activation/growth programs that reach and engage target audiences in specific accounts including events and target accounts for digital demand generation.
• Work closely with sales understand sales targets, identify potential customers, and coordinate marketing efforts to support sales initiatives. Participate in and contribute to weekly Director and Sr. Manager calls and territory workshops.
• Identify and generate qualified leads through field marketing activities, digital demand gen programs with campaigns teams, and 1 to 1 ABM programs to ensure accurate lead follow-up with sales teams. Be accountable for demand generation goals (MQLs/SQLs, appointments, opportunities) and lead flow/conversion to ensure lead volume and funnel efficiencies are optimized and in-line with sales pipeline goals.
• Develop a deep understanding of the business, think and act like a regional CMO to proactively identify gaps, trends, headwinds/tailwinds that impact the region, and incubate with fresh ideas.
• Responsible for account and relationship mapping and targeting as well as a marketing budget.
• Track specific metrics like lead follow-up, lead conversion rates, and return on investment to measure the effectiveness of programs and make data-driven adjustments based on pipeline growth, conversion, and gap fill strategy. Provide voice of the field feedback on market, customers, and sales insights.
• Establish strong and productive relationships with key partners in marketing operations, sales operations, sales and partners executive marketing activities.
• Create and activate quality and relevant field marketing programs that drive customer love for TFB brand, and collaborate with sellers to leverage and implement.
• Work with field sales to follow-up and collect customer stories and references working closely with brand and PR teams to develop them, and product to get feedback and use case insights.
• Liaison back to greater T-Mobile for Business (TFB) Marketing as Regional contact and ambassador.Work Experience:
  • 7+ years of successful experience in B2B Marketing, preferably with large enterprise businesses (1,000+ employees) in technology markets, driving successful territory marketing plans in partnership with sales.
  • Deep knowledge of B2B demand generation activities and channels (including segment marketing, demand creation, event management, campaign execution, account based marketing, prospecting platforms and standard processes, etc.).
  • Experience with B2B marketing technology stacks (Salesforce CRM, Marketing automation, prospect databases).
  • Strong sense of accountability and ownership, an ability to run programs and clearly communicate your results back to the organization.
  • Strong cross-functional team/project management, interpersonal, and influencing skills.
  • Thrive in fast-paced, remote environment and willing to travel.
  • Bachelor's degree or equivalent experience.Base Pay Range: $82,300 - $148,500Corporate Bonus Target: 15%The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ295944&paradox=1At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out .Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

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