Sr Segment Marketing Manager

Company: T-Mobile
Location: Frisco
Posted on: November 1, 2024

Job Description:

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!The Sr. Segment Marketing Manager spearheads the digital transformation of local experience strategy and execution, in collaboration with the Senior Manager of Prepaid Marketing. Key responsibilities include overseeing the digital integration between physical store locations and online presence, devising cutting-edge methods to engage with local communities through digital and media channels, and leading audience development for targeted campaigns. The role serves as a center of excellence for campaign results and analysis, and acts as a vital liaison between media, local marketing/DTC, sales, and digital teams to orchestrate seamless omnichannel consumer journeys that benefit both the Line of Business and Authorized Retailers.Job Responsibilities:

• Digital Programs:
  • Spearhead the integration of offline and online marketing and sales initiatives at the local level and own all local digital programs including calendar
  • Conduct in-depth customer journey analysis to optimize the consumer experience
  • Brief digital and DTC channels on campaigns
  • Oversee and maintain the customization of store-level dealer pages
  • Develop and maintain Authorized Retailer digital toolkits
  • Innovation & Audiences:
    • Identify and implement innovative hyperlocal media tactics
    • Vet new tactics and vendors for both internal campaigns and cooperative initiatives
    • Provide audience targeting to media agencies and vendors to optimize campaign reach
    • Lead development of audiences for contextual and segmented campaigns for local and DTC in partnership with CRM
    • Campaign Insights & Analysis:
      • Conduct and publish regular (weekly, monthly, quarterly) results and insights for ongoing campaigns, tracking key performance indicators
      • Measure and analyze the contributions of online and offline tactics to campaign resultsEducation:
        • Bachelor's Degree in business, marketing, communications, or related field of study; Master's/Advanced degree preferredWork Experience:
          • 7+ years of marketing experience or equivalent
          • Solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, e-mail, attribution, optimization, etc.
          • Experience in data driven marketing techniques and media is essential
          • Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
          • Retail marketing experience a plus
          • Mastery of ExcelKnowledge, Skills and Abilities:
            • Team Building (Required)
            • Coaching (Required)
            • Negotiation (Required)
            • Marketing Strategy (Required)
            • Communication (Required)
            • Presentations (Required)* At least 18 years of age
              * Legally authorized to work in the United States
              
              Travel:
              Travel Required (Yes/No):No
              
              DOT Regulated:
              DOT Regulated Position (Yes/No):No
              Safety Sensitive Position (Yes/No):No
              
              Base Pay Range: $107,900 - $194,600Corporate Bonus Target: 20%The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ294363&paradox=1At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out .Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

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