Vice President of Marketing

Company: Shelby American, Inc.
Location: Dallas
Posted on: January 23, 2025

Job Description:

DescriptionCompany Overview:
Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers. With over 15 years of experience, we are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.Position Summary:The Vice President of Marketing is a key member of the executive leadership team, responsible for driving the strategic vision, planning, and execution of all marketing initiatives. This role directly influences the company's market position, customer acquisition, revenue growth, and brand equity. The Vice President of Marketing will oversee all marketing operations, including Field Marketing, Inside Sales/Call Center, and Lead Demand Generation, and collaborate cross-functionally to deliver exceptional business outcomes.Position Expectations:Strategic Leadership

• Develop and implement a robust marketing strategy aligned with company objectives across all channels, including Field Marketing, Inside Sales, and Lead Demand Generation.
• Serve as the primary driver of the company's marketing vision, ensuring alignment with short- and long-term growth strategies.
• Provide executive level thought leadership, identifying market trends, customer insights, and competitive opportunities.Field Marketing
  • Oversee the Field Marketing department, encompassing retail partnerships, tradeshows and events, and neighborhood canvassing lead generation.
  • Optimize performance across all field marketing initiatives to maximize brand visibility and lead acquisition.
  • Build scalable strategies that enhance community presence and customer engagement while ensuring a cohesive field marketing approach.Inside Sales/Call Center
    • Take full ownership of the Inside Sales/Call Center department, ensuring its alignment with lead generation and customer acquisition objectives.
    • Develop processes and strategies to enhance the efficiency and effectiveness of the call center team.
    • Regularly assess performance metrics to ensure consistent achievement of conversion goals.Lead Demand Generation
      • Lead branded efforts to drive demand generation, leveraging both traditional and digital marketing channels.
      • Implement and refine strategies to deliver high-quality leads through brand awareness campaigns, partnerships, and innovative marketing approaches.
      • Collaborate with sales teams to ensure seamless integration of leads into the sales funnel, optimizing conversion rates.Revenue Growth and Demand Generation
        • Lead the development of campaigns and initiatives to achieve revenue and customer acquisition targets.
        • Optimize marketing spend to reduce customer acquisition cost (CAC) and improve return on investment (ROI).
        • Implement and refine demand generation strategies across digital, traditional, and experiential channels.Brand Management and Positioning
          • Ensure consistent and compelling brand messaging across all channels and touchpoints.
          • Build and enhance brand equity through innovative campaigns and strategic partnerships.
          • Monitor brand performance and adjust strategies as needed to maintain the company's market leadership.Operational Excellence and Team Leadership
            • Build, lead, and mentor a high-performing marketing team, fostering a culture of collaboration, accountability, and innovation.
            • Establish clear objectives and key performance indicators (KPIs) for the marketing department and individual contributors.
            • Oversee the management of marketing processes, tools, and technologies to ensure operational efficiency.Data-Driven Decision Making
              • Utilize analytics and reporting tools to track campaign performance, customer behavior, and market trends.
              • Drive decision-making with actionable insights from data, ensuring marketing strategies are evidence-based.
              • Regularly report to the executive team on the performance of marketing initiatives and their impact on business objectives.Budget and Resource Management
                • Oversee the marketing budget, ensuring effective allocation of resources to maximize impact.
                • Negotiate contracts and manage relationships with external agencies, technology vendors, and partners.
                • Ensure financial discipline and accountability within the marketing department.Collaboration and Stakeholder Engagement
                  • Partner with sales, operations, and product teams to align marketing efforts with organizational priorities.
                  • Act as a bridge between the marketing department and other business units to ensure unified messaging and strategic focus.
                  • Represent the marketing function in executive meetings, providing updates and recommendations for ongoing initiatives.8. Innovation and Continuous Improvement
                    • Stay ahead of industry trends, exploring new technologies and marketing channels to drive competitive advantage.
                    • Continuously evaluate and improve marketing processes, strategies, and outcomes.
                    • Encourage a culture of experimentation within the marketing team, driving creative solutions to business challenges.Performance Expectations:
                      • Deliver measurable growth in customer acquisition and revenue.
                      • Consistently meet or exceed lead generation and conversion targets.
                      • Achieve or maintain a leadership position in the market through brand recognition and customer loyalty.
                      • Maintain an efficient marketing budget with demonstrable ROI improvements.
                      • Develop a cohesive and high-performing marketing team with strong retention and satisfaction rates.Key Deliverables:
                        • Ownership of all Field Marketing efforts, including retail partnerships, tradeshows and events, and canvassing programs.
                        • Full responsibility for Inside Sales/Call Center performance, ensuring alignment with overall lead generation strategies.
                        • Scalable branded demand-generation strategies driving consistent lead flow and cost efficiency.
                        • Data-driven insights and actionable recommendations on marketing and operational performance.
                        • Annual and quarterly marketing plans with defined objectives and KPIs.Performance Expectations:
                          • Deliver measurable growth in lead generation, customer acquisition, and revenue.
                          • Consistently meet or exceed lead generation and conversion targets across all marketing channels.
                          • Optimize Inside Sales/Call Center operations to deliver exceptional customer experience and performance.
                          • Build a cohesive and high-performing marketing team with strong retention and satisfaction rates.RequirementsQualifications: Education:
                            • Bachelor's degree in marketing, Business, Communications, or a related field (MBA preferred).Experience:
                              • 10+ years of progressive marketing experience, with at least 5 years in a leadership role.
                              • Proven success managing field marketing, inside sales, and branded demand-generation strategies.
                              • Experience in the home remodeling or residential services industry is highly desirable.Skills:
                                • Exceptional strategic thinking and analytical skills.
                                • Expertise in lead generation, digital marketing, and brand management.
                                • Strong leadership and team-building capabilities.
                                • Proficiency in marketing analytics tools and software.Compensation and Benefits:
                                  • Competitive salary and performance-based incentives.
                                  • Comprehensive benefits package, including health, dental, and vision coverage.
                                  • 401(k) with company match.
                                  • Paid time off and professional development opportunities.
                                    #J-18808-Ljbffr

Keywords: Shelby American, Inc., Frisco , Vice President of Marketing, Executive , Dallas, Texas